This video is about Caine Monroy, a nine-year old boy who built an elaborate cardboard arcade inside his dad’s auto parts store in East LA. Caine is about to have the best day of his life.
There are many business lessons to learn from this story:
- Caine is selfless. He built a business about something he is passionate about and wanted to share.
- Caine's attention to detail--he even climbs in boxes to send the winning tickets through--creates an ideal customer experience.
- Caine wants people to play the games. Don't you get the feeling sometimes that you're bothering people, even though you are the customer? Caine is disappointed his games go unplayed. He wants customers to have fun!
- Caine's pricing strategy is mind boggling. He gives a good deal--$2 for 500 plays--because he wants people to play. Caine's thought: let's price it to give customers more enjoyment. Other companies: let's price to get the most out of the customers as possible.
- People come for something good! Kudos to Nirvan Mullick, the filmmaker who happened by the store for a part for his car. Nirvan made a short video about Caine's Arcade and promoted the Arcade. Caine's authenticity, attention to detail, and likeability attracted Nirvan and all of the people who showed up to make his day. (Now, people are donating to his scholarship fund.)