Tuesday, April 10, 2012
Best Buy: Time for a gut check
During the recession, Best Buy won a highly public battle with Circuit City who filed bankruptcy and closed, but now it's losing an even bigger war with Apple. Best Buy is set to close 50 stores, grow its Geek Squad computer support business, and needs to revamp the consumer experience. Best Buy used to be the cool place to buy electronics, but now it's a "showroom" and Apple wins the battle for cool.
To put it in perspective, Best Buy stores had operating income per square foot of $50.61 in 2006 and just five years later the income per square foot was $18.52 according to estimates by the retail consultancy Customer Growth Partners. By contrast, Apple's retail stores reaped an astronomical $4,700 per square foot last year, (From The Wall Street Journal)
Best Buy is hanging on for dear life, and now its CEO's resignation is likely to humiliate it further. This is a time of great opportunity for Best Buy, if it conducts an honest gut check. What are you made of, Best Buy? Great leaders, which Best Buy was once, are self-aware and adaptable. If it digs deep and finds out what's inside, Best Buy could overcome the embarrassing resignation, create a new customer experience, and position itself for a strong future.
What do you think: Can Best Buy make it?