Tuesday, April 3, 2012

Starbucks CEO takes the lead in stakeholder alignment

Howard Schultz, CEO of Starbucks, made news late last year when he instigated a ban of campaign donations in this $6 billion campaign year. More than 150 CEOs joined Schultz in declining to donate to incumbents during the current campaign year.

Now, Schultz is working to put Americans back to work. He was on the CBS morning show to give a glimpse of the new program and Starbucks's actions to create more jobs.

Schultz describes the Create Jobs for USA Fund, Starbucks internal job creation actions, and the impact of aligned stakeholder focus on investors. (Hint: it's good!)

Later today, Google Offers and Banana Republic revealed their efforts in the Create Jobs for USA Fund. Schultz may be one of the leaders on the forefront of the stakeholder alignment movement. Where are you and your company leaders on that front? 

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